Digital Marketing Training

About Course

Learn Digital Marketing Online Course

“LucidTechSystems” is a one-stop professional training institute offering complete real-time industry based certification training in most of the trending IT & corporate courses. With the main intent to meet with the ongoing colossal demand across the Business & IT industry for skilled Digital Marketing experts we have started delivering real-time based online & classroom based Digital Marketing Training In Hyderabad. Enrolling for our Digital Marketing training program will allow the aspirants to experience purely real-time & practical based training approach which will be delivered from the hands of trusted domain experts.

To understand Digital marketing, it is advisable for a person to know what exactly marketing is. Marketing can be defined as a set of practices to interact and communicate with a reliable customer to convey the value of our product. Similarly, Digital marketing is about interacting and communicating with potential customers using Digital tools as opposed to the conventional Marketing. Digital tools like search engines, Facebook , Olx , Quickr , twitter, Instagram etc can be used to maximize our visibility among potential customers so that those leads can be turned in to perfect conversions or so called sales. Infact one can even track down and analyze the extent of conversions, website performance, overall traffic & other metrics by using simple tools.

“Lucid Technologies Solutions” is proud to offer the best classroom based & as well as Digital Marketing Online Training program where the aspirants will get to leverage their theoretical & practical skills of Digital Marketing & become industry ready professionals by the time of course completion.

Who Can Learn Digital Marketing?

This innovative online marketing field of Digital Marketing will be ideal choice to opt for all those business & start-up entrepreneurs who want their product or service to reach out to maximum potential customers. This course will also be the best fit for

  • Anyone with a passion for Digital marketing.
  • Marketing teams.
  • Media and branding agencies.
  • Media and branding professionals.
  • Small businesses.
  • Entrepreneurs.
  • Students etc.

At Lucid Technologies & Solutions, we have a team of best and most experienced trainers who not only train you on the concepts that are mentioned in the curriculum but also share the best practices and success strategies and encourage you to learn them through regular assignments & live projects. Other benefits of our advanced Digital Marketing Online Training & as well as classroom based training program are

  • Flexible timings and regular back up notes and video tutorials for better understanding and learning experience.
  • Very cost effective and affordable compared to the other institutes when it comes to the amount of knowledge that you will gain.

What Are The Objectives & Learning Outcomes Of Digital Marketing Training?
The major set of learning outcomes of our advanced Digital Training In Hyderabad are

  • Introduction to Digital marketing and its tools.
  • Complete knowledge of Search engine optimization (SEO).
  • Designing and creating a WordPress powered professional Website development.
  • Understanding the use of plugins to enhance the features in WordPress.
  • Perfecting On-Page optimization.
  • Learning to make initial analysis report.
  • Mastering off page optimising techniques.
  • Detailed understanding of Google analytics and webmaster tools.
  • Learning Social media optimization (SMO).
  • Mastering Search engine marketing (SEM) and Social media marketing (SMM).
  • Learning Google Adwords.

Benefits To You

LucidTechSystems is a Best training center for Digital Marketing Training given corporate trainings to different reputed companies. In Best Digital Marketing Training all sessions are teaching with examples and with real time scenarios. We provide all recordings for classes, materials, sample resumes, and other important stuff. We are helping in real time how approach job market, Resume preparation, Interview point of preparation, how to solve problem in projects in job environment, information about job market etc. Digital Marketing classroom Training in Hyderabad and online from anywhere

Our courses are carefully planned and are in accordance with the highly valued certification exams. By the time of course completion, our students will become industry ready Digital Marketing professionals capable to handle all the real-world challenges of this domain. Master the Digital Marketing concepts and become a Digital Marketing expert by enrolling in our Digital Marketing Course. Best Digital Marketing Online Training through worldwide like India, USA, Japan, UK, Malaysia, Singapore, Australia, Sweden, South Africa, and etc. LucidTechSystems providing corporate training worldwide depending on Company requirements with well experience real time experts

LucidTechSystems gives an opportunity to work on real-time projects which would be guided by our real-time trainers. A technical back end team would always be available to answer your quires at any point of time and will also assist you to arrange your training process.

Digital Marketing Course Content:

Core topics of Digital Marketing Online Course

Introduction to Digital Marketing

  • What Is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Platforms?
  • Digital Marketing – Organic & Paid
  • Digital Marketing Era And The Way Forward
  • Digital Marketing For Students, Professionals And Businesses

Search Engine Optimization

  • What is Search engine optimization?
  • History of Search Engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of a search engine?
  • Operators used in search engine
  • Updates of SEO

Google webmaster tools

  • Website submission and verification
  • Sitemaps creation and submission
  • Robot.txt
  • Crawls stats and Errors
  • Link removal

Keyword and competitive research

On-page

  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Url optimization
  • keywords
  • meta tags
  • Meta title tags
  • Meta descriptions
  • Anchor tags
  • Header optimization
  • Footer Optimization
  • Word Press SEO
  • H1,H2,H3 Tags Optimization
  • Image optimization

Off-page

  • Link building techniques
  • Link building
  • What domain authority?
  • What is page rank
  • Web directory submission
  • Social Book markings
  • Forum submission
  • Article submission
  • Forum commenting and signature
  • Blog creation
  • Blog commenting
  • Classifieds submission
  • Press release submission
  • Web 2.0
  • Guest posting
  • Google algorithm updates
  • SEO reports

Local SEO

  • Local business listing
  • Importance of local listing
  • Submission of Google places
  • Google Places optimization
  • Business reviews
  • Reports
  • SEO Tool

SEM(Search Engine Marketing/ppc/Ad Words)

  • Introduction to Paid Marketing
  • Google Ad Words account Set-up
  • Types of Campaigns
  • PPC Campaign Setup
  • Bidding strategies
  • Ad Rank, Quality Score Optimization
  • Ad Words Ad Formats
  • Ad Extensions
  • Shopping Campaigns
  • Ad Extensions
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
  • Mobile Apps Marketing
  • Video Marketing
  • Ad Words tools &techniques
  • MCC Account
  • Ad Words Editor Tool
  • Conversion tracking
  • Ad Words certification exam

SOCIAL Media Marketing & optimization

  • Introduction to social media marketing
  • Facebook marketing
  • Introduction to Facebook
  • Facebook Page
  • Facebook Groups
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Twitter overview
  • Twitter deck
  • Google marketing
  • LinkedIn marketing
  • Pinterest marketing

E-mail Marketing

  • Email Marketing Overview
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Tool and Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters and pop-ups
  • Types of Email Marketing Campaigns
  • Reports and analysis
  • Email marketing spam filter techniques
  • A/B testing

Google Analytics

  • web analytics set-up
  • Tools for website analytics
  • Google Analytics tools
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Advanced Filters
  • Segmentation

Affiliated Marketing & Ad sense

  • Affiliated marketing introduction
  • Affiliated Marketing Tools strategies
  • Types of affiliated programs
  • High paying Affiliated platforms
  • Affiliated Marketing Structure
  • What is ad sense
  • How to generate income from Affiliated marketing and Ad sense

Content marketing

  • Blog Marketing
  • Article Marketing &promotion
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing Tools

Analytics

  • Create custom reports
  • Use advanced filters
  • Use conditional highlighting
  • Use custom summary formulas
  • Use dashboards

Online Reputation Management

  • What is reputation management
  • Why reputation management is Important?
  • Online reputation management Tools
  • ORM strategies

Practice & Interview Questions

LucidTechSystems offers advanced Digital Marketing interview questions and answers along with Digital Marketing resume samples. Take a free sample practice test before appearing in the certification to improve your chances of scoring high

Upon successful completion of the course program of Digital Online Training program from LucidTechSystems students can work towards availing a certification. This certification will act as a gateway for the rising career opportunities in this domain.